Book Review - Evaluation Basics

Evaluation Basics is a practical, well-structured guide to planning and conducting training evaluation, with a strong focus on linking learning to business results. It is especially useful for trainers, HR professionals, and subject matter experts who need to move beyond basic satisfaction surveys toward demonstrating impact and return on investment. Introduction Evaluation Basics presents evaluation as an integral part of instructional design rather than a final, isolated step. The book aims to help practitioners design, deliver, and evaluate training that improves individual performance and organizational outcomes. Overall, it reads as a hands-on manual, mixing core theory with tools, templates, and case-based exercises. Author and context The book is authored by Donald V. McCain, founder and principal of Performance Advantage Group, who has extensive corporate and consulting experience in leadership, sales, and professional development. His parallel role as a senior faculty member and …